Zappos.com offers you the best Lucky Brand has to offer. With their strong ties to rock ‘n roll and a strong sense of humor, Lucky Brand prides itself on its style and originality. Gene and Barry, Lucky Brand’s creators, have always had a passion for blue jeans. A passion that became a reality in 1990 when they shipped their first order of Lucky Brand Jeans.

With their signature “Lucky You” in the fly of every pair of jeans and their near obsessive attention to fit, Lucky Brand Jeans is popular internationally and are the pair of jeans you want to wear when you want to express your inner rocker, fierce attitude and stylish sensibility. Lucky Brand Clothing, Lucky Brand accessories, Lucky Brand Eyewear, Lucky Brand Jewelry and Lucky Brand Bags represents America, youth and bravery in a way no other clothing line does.

Seeking to catch the nostalgia of small town America, Lucky brand hearkens back to a time when being young was all about having fun and being courageous. Always doing their own thing, never following the standards set by a well established industry, Lucky Brand Clothing continues to excite, impress and encompass that free spirited style they were founded upon.